This week, we continue to go back to Back to Middle-earth Month (B2MeM), which has now been running for twenty years. For many of those twenty years, the SWG was an active part of this annual fandom "holiday," so as we restore many old events and projects in the Special Projects section of our site, we are revisiting some of the first B2MeMs and how they would shape the history of the SWG. The first B2MeM, held in 2006, built on the idea of a "return" to the heyday of the film years, when online Tolkien fandom exploded. However, as I noted last week, by 2007, that messaging already felt irrelevant for us on the SWG. While the Silmarillion fandom is impacted by film and show releases when those fans almost inevitably pick up the books—sometimes venturing as far as The Silmarillion—the impact is significantly less, and we are ultimately sustained by interest in a book that is far from new rather than the flash-fire interest that comes with big media releases.

Back to Middle-earth Month 2008 marked a shift away from a return to what once was and toward sustaining what is: a Tolkien fandom that, while less active than during the film years, never went away. B2MeM 2008 was the first "modern" B2MeM for us, being explicitly fanworks-focused. Participants contributed short fanfiction, excerpts, and fan art based around five Tolkienish themes, each accompanied by a personal reflection about what Tolkien and the Tolkien fandom meant to the creator. While looking back via the personal narratives, the event also spotlighted the writing and art still happening in the SWG.

The event also shows emerging values that would define the SWG as it grew in the years to come. It was the first event collaboratively planned by the moderator team, and the approach was chosen with the explicit caveat that it not only welcome but celebrate a variety of canon approaches and interpretations. As the Tolkien fanworks fandom entered its lean years between the Lord of the Rings and Hobbit films, a time when fewer new fans were joining fan communities, events like B2MeM and other annual challenges and exchanges would become mainstays on the fandom calendar that helped sustain interest, engagement, and communities built around creatively interacting with Tolkien's world.

And many of those events, including B2MeM, continue to happen—in fact, B2MeM 2020 is happening now! You can find more about this year's event here.